![Our £30million New Balance deal proves there's still life in Scottish football says Celtic chief Peter Lawwell - Daily Record Our £30million New Balance deal proves there's still life in Scottish football says Celtic chief Peter Lawwell - Daily Record](https://i2-prod.dailyrecord.co.uk/incoming/article5283037.ece/ALTERNATES/s1200b/JS58412495.jpg)
Our £30million New Balance deal proves there's still life in Scottish football says Celtic chief Peter Lawwell - Daily Record
![New Balance agrees multi-year sponsorship deal with England Athletics | Sports Product News | Sports Insight New Balance agrees multi-year sponsorship deal with England Athletics | Sports Product News | Sports Insight](https://www.sports-insight.co.uk/images/uploads/story-image/NBEA.jpg)
New Balance agrees multi-year sponsorship deal with England Athletics | Sports Product News | Sports Insight
![Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports](https://e0.365dm.com/19/10/768x432/skysports-new-balance-liverpoool_4808610.jpg?20191018134635)
Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports
![Exclusive: Liverpool will wear New Balance kit - not Nike - until end of delayed season despite £70m-a-year deal starting in June Exclusive: Liverpool will wear New Balance kit - not Nike - until end of delayed season despite £70m-a-year deal starting in June](https://i.inews.co.uk/content/uploads/2020/03/GettyImages-1185636888-1.jpg)
Exclusive: Liverpool will wear New Balance kit - not Nike - until end of delayed season despite £70m-a-year deal starting in June
![England star Ben Stokes lands new sponsorship deal with Gunn & Moore after New Balance axing | London Evening Standard | Evening Standard England star Ben Stokes lands new sponsorship deal with Gunn & Moore after New Balance axing | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2018/03/29/07/stokes2903abcd.jpg?width=968&auto=webp&quality=50&crop=968%3A645%2Csmart)
England star Ben Stokes lands new sponsorship deal with Gunn & Moore after New Balance axing | London Evening Standard | Evening Standard
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://bostonglobe-prod.cdn.arcpublishing.com/resizer/DKqCV-d4Lq3IJ6oggE7H2MRLI1k=/960x0/arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance take Liverpool to court amid reports of record Nike agreement - Premier League 2019-2020 - Football - Eurosport New Balance take Liverpool to court amid reports of record Nike agreement - Premier League 2019-2020 - Football - Eurosport](https://i.eurosport.com/2019/09/24/2682620-55474710-2560-1440.jpg?w=750)
New Balance take Liverpool to court amid reports of record Nike agreement - Premier League 2019-2020 - Football - Eurosport
![Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports](https://e0.365dm.com/19/10/768x432/skysports-new-balance-liverpool_4808599.jpg?20191018134225)